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26 June 2022
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The development of Abhaibhubejhr

Laksika Udomtummasan


Abhaibhubejhr is a Thai herbal medicine, emphasizing the wisdom of Thailand and the protection of Thai herbal medicine. Thai herbs and wise people.

Laksika.u61@rsu.ac.th

    Abhaibhubejhr is a Thai herbal brand that focuses on Thai wisdom, which is modeled after Chao Phraya Abhaibhubejhr, whose business model uses the principles of social enterprise or social enterprise. Build a career for the community and make contact farming with farmers, making the community income self-reliant.  The development of the Thai herbal brand Abhaibhubejhr has been expanding the brand to preserve Thai herbs and Thai wisdom and for people, today to see the value. The project will expand from existing brands in Prachinburi province and new businesses that the existing brand does not have in order to expand the customer group to be more 

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