The heart of Ubon Ratchathani city is located on the Mun River bank. With it's fertile environment, the city has long been an inhabited area for both humans and animals since ancient times,creating a long set of history through generations. Even nowadays, Ubon Ratchthani city has developed and become the center of transportation, trade, and tourism in the lower north-eastern part, the beau ty of Mun Valley Civilization has never vanished away. The land of fertility comprising various veg etations and flourishing food, prosperity, and cul tural heritages of how people share the deep bond with the river has inspired the concept of "The bond of life and the Mun river". Therefore, the Graphic Designing Project From Ubon Ratchathani's Tradi tional Way of Life investigates the local lifestyles that depict the local identity, leading to local prod uct development and encouraging the enculturation of the lower north-eastern local pride.

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