New generations start to pay more attention to taking care of both their physical and mental health today.  Since everyone lives their lives restlessly in this new generation, it affects the change of lifestyles of people in the society which are hustling and reducing attention to themselves while increasing it to the surroundings; work and socialization. This might make one feel the stress and exhaustion extending to social, environmental, air, water and sound pollution problems as well as routines. Moreover, mental health can also be affected in this case. People also ignore doing exercise and taking some rest which are the causes of risk to diseases. 

The idea to develop the Chiva-Som brand is that the brand was originally only known among foreigners; therefore, Chiva-Som was brought into development in a new form through developmental process and to extend customer markets. In order to serve the current global trend and to make it known among Thai, teenagers and working people that they can access the brand more broadly without traveling miles, we have moved Chiva-Som to the city center of Bangkok supporting an opportunity to be well known and easily accessible.

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